Cristina Miralles / Staff Writer
With 151,450 views and 1,280 YouTube subscribers, Olivia Alvarez has submerged herself in the online universe.
Currently a senior majoring in journalism, Alvarez runs a YouTube channel and blog about fashion and beauty. She also administers a Facebook and Twitter account made for her blog.
Her blog, Jadoreliv.com, has 1,030 subscribers, and her YouTube channel, YouTube.com/Jadoreliv, has 1,280 subscribers.
“I do it just for fun, but my YouTube channel has definitely changed the way I think,” Alvarez said. “I have opened myself to a whole new world that has exceeded my expectations far beyond what I could possibly ever imagine.”
Alvarez began her blog last summer, around the same time she started her YouTube channel. She enjoys writing and fashion, so she decided to combine them in a way she could share it with other people.
“I had just returned from a day of shopping and felt inspired to film my very first video.” Alvarez said. “During the week I had been watching other videos from different ‘beauty gurus’ and I really liked the thought of doing it myself.”
She wanted to stick mainly to the topic of beauty and fashion because she believes every girl can relate to it. Alvarez says that independent of the age, every woman loves to take care of herself and wants to put her best foot forward.
“I’ve always had a passion for beauty, skincare, hair care-related products and fell in love with the idea of being able to share my thoughts not only with friends, but with the rest of the world,” she said. “To me it is just as gratifying when one person enjoys my video, as it does 26,000.”
She creates videos with fashion tips, such as how to make a professional business attire outfit more creative, ideas for trendy outfits for the new season or hair-style tutorials.
Her most popular videos and blog posts are about Louis Vuitton. She considers herself a professional when it comes to Louis Vuitton; it’s her favorite. In order to gain viewers and readers, she likes to create “giveaway videos” where she makes contests and people can win prizes, like purses, earrings or a bag for makeup.
Even though she puts time and patience into her channel and blog, it is mainly for fun.
“I would love to someday hit over 70,000 subscribers on YouTube, but I am just excited now with what I have,” she said. “I have every intention to continue filming as long as I have something to talk about. Hopefully one day, I will be well-known through the YouTube community, and possibly be discovered and become something bigger.”
She has other plans once she graduates as a communications student.
“My ultimate goal is to become an international, best-selling author,” Alvarez said. “In the meantime, though, I intend on working for television as a reporter/writer. Another option […] would be to be a part of the magazine industry and become an editor in fashion. Whichever door opens first, I will take it, as I have a great passion for either one.”
Alvarez also works as a fashion editor for Selecta Magazine and has the opportunity to get a firsthand experience in the world of television and radio. Her mom, Gloria Diliz is a current producer and former editor for several networks, such as Televisa, SOITV and Telemundo. Diliz has been in the industry for over 24 years and has been awarded four Regional Emmy awards.
“I want to finish school so that I can put forth all my focus and energy into my career and not have to divide my time.” said Alvarez. “I know my mother can teach me a world of things and I intend on soaking up every bit of information from them when the time is right.”
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