Coding workshops open to students, community

Yaneli Gonzalez/ Contributing Writer

Workshops teaching journalism students, University alumni and community members tools for online marketing and web coding continue.

On Saturday, Oct. 4, the School of Journalism and Mass Communication hosted a Social Media 2: Analytics workshop to show students how to effectively use social media.

Later workshops on Oct. 25 and Nov. 8, between 9:30 a.m. and 4 p.m., will teach attendees how to create interactive content using HTML5, CSS3, and other web page programming.

Moses Shumow, an SJMC assistant professor, said social media has broadened our ability to network with people.

Shumow said, on a cultural level, even where social hierarchies are active, Twitter users may have 5,000 followers, but celebrities will have more.

The system has changed from one-to-many to a more direct relationship between the “many” and the media that is actually produced.

Shumow said companies like WhatsApp, with zero revenue, can now sell for billions of dollars.

“There’s got be money to be made in that. This has no historical precedent,” said Shumow on the new business model brought by these sites.

Saturday’s workshop on Oct. 4 will teach people how to measure their social media effectiveness and give them tools to optimize their online influence.

Alex de Carvalho, recently named the new Knight Innovator in Residence, taught both Social Media workshops.

Rebekah Monson and Amaury Blondet, both industry leaders in Miami, will also be instructing workshops.

Jeovanny Rosario, a junior in Economics, said marketing majors will benefit most from the workshops, as will people with, or who are interested in, owning a small business.

“The majority of students would believe, ‘Oh, that’s just running a Facebook page. I can do that,’” said Rosario. But he said the workshops with teach students otherwise.

Each workshop is $99 for University students, while FIU Alumni pay $199 and the general public pay $299.

All workshops take place at BBC in Academic 2, Room 242. Prospective attendees should visit to reserve a seat.

The price is what some students said is preventing them from attending.

“As a student, I might be a little bit more wary of spending $199 on the four workshops,” said Tomas Calderon, a freshman in International Business. “If I wasn’t a student, I wouldn’t pay for it because it’s too much money for the general public.”

Rosario agreed with Calderon.

“Maybe I’m just cheap, but I think it’s a lot for just four workshops,” said Rosario.

However, Shumow said education is always a wise investment.

“Education is always good. It’s a step in the right direction,” said Shumow.“I think these workshops are important in terms of hand-on skills. They will teach you about the opportunities that are out there.”

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