Written by: Douglass Gavilan / Staff Writer
Max Henderson, the head of go to marketing for Firebase, will be at the MARC building to discuss how he was able to start his own development project and inspire students and alumni, on Wednesday, Feb. 22 as part of an event hosted by StartUP FIU.
Henderson is an entrepreneur and strategist with almost 15 years of experience. An alumni of Cornell University, Henderson has worked for Oracle, Google and Firebase after it was bought by Google. Now, as the head of go to market, he oversees and leads the strategy for the go to market department.
“It is an amazing opportunity to have Max Henderson from Google to speak to our students and community members on one what it is like to work for a company like Google,” said Michelle Roopchand, content strategist for StartUP FIU.
Unlike at other universities, events such as the one featuring Henderson hosted by StartUP are completely free for students; non-FIU students are encouraged to join as well.
According to StartUP’s eventbrite page, the Google speaker series will take place on the third floor of the MARC building on the Modesto Maidique Campus from 6 p.m. till 9 p.m.
At 6 p.m., visitors will be able to network for around 30 minutes. Henderson will start his speech at 6:30, which will last for about an hour and will commence with a question and answer session for 30 minutes. The last hour will focus on networking.
Firebase is a business created for the purpose of expanding apps. The service helps innovators by helping develop higher quality applications, grow a bigger fanbase and increase their profitability. .
“All of this is tied together with free analytics, and it looked like a very impressive, well integrated platform that should prove attractive to a lot of mobile app developers,” said Michael J. Miller, writer for PCMag.
The main advertised feature of Firebase is Firebase Analytics. The service is completely free for companies and is used to track and better understand users. Other hallmarks include helping with hosting, cloud messaging, storage and test labs. Creators can create revenue by adding ads to their app.
Firebase has multiple price points for different creators. Small users can get the program for free with some restrictions, while bigger apps would need to purchase the service in order to receive all the benefits.
The program has helped manage and provide information for high profile apps that pull in millions of views. These include PicCollage, Fabulous, Shazam and Skyscanner.
According to Firebase, PicCollage is a photo collage software that puts together pictures and videos. It has generated around 120 million downloads. Fabulous is used to further healthy living by replacing bad habits with good ones. Shazam allows users to discover and interact with music and videos. Finally, Skyscanner assist users searching for low airline prices.
“I only have one thing to say to the students who are on the fence about going to our event,” said Roopchand. “It’s Google! When will you get another opportunity to sit down ask questions and possibly make a valuable connection with an employee from such an innovative company again?”
StartUP FIU is located at the MARC building. They can also be contacted by calling 305-348-7156 or by visiting their website for further events.