Fay Goldstein United States


Data mining puts privacy in jeopardy

Every day, people give away their privacy in return for the use of the latest gadgets and conveniences, often without even knowing it.
Data mining is a relatively new marketing tactic made possible by the vast infiltration of electronics in our lives. Little do people know, or maybe they do know but just do not care, that many electronics we use on a daily basis are recording our activities and purchases and storing them into databases indefinitely. Sacrificing privacy for shopping convenience and a personalized web page is not worth it.