marketing

A student’s look at the Marketing Mediterranean Cruise from COB

Christopher Dalov/Guest Columnist As an incoming sophomore at FIU, I am always looking out for any chance to get myself involved with anything that will provide me with exposure to new and exciting experiences. Because of this, the 2018 Marketing Mediterranean Cruise from the FIU College of Business seemed to be a perfect match for […]

SGC-BBC hires new marketing coordinator

Bianca Antunez/Contributing Writer   Ryan Mignagaray is FIU’s newest member of Biscayne Bay’s Student Government Council. Mignagaray is the new marketing coordinator. He is currently a senior at FIU majoring in advertising.   “I wanted to apply for SGA because I wanted to help make changes around campus that will be positive changes for future […]

AMA at FIU promotes ‘the advancement of marketing professionals’

Andrea Perdomo/Contributing Writer The American Marketing Association is a prestigious international organization dedicated to the advancement of marketing professionals. The FIU chapter, AMA at FIU, was started in 2001 and is one of the most active and nationally recognized clubs on campus. AMA at FIU has been ranked nationally as a Top Ten Collegiate Chapter […]

Student thoughts: “The Pink Tax” costs more than you think

Gendered pricing is problematic for our wallets - all these subtle discrepancies in price add up in the long run. What could be worse, though, is that it is part of a sales strategy that is harmful to all young people’s developing perceptions: gender marketing.

Editorial: Interdisciplinary studies are important

Image by boma.dfoto via Flickr Editorial Board | FIUSM opinion@fiusm.com   It was a great day to be a Panther when FIU won the rights to expand the University to the Fairgrounds. This, of course, applies only to STEM (science, technology, engineering and math) majors. If you are a student within the College of Architecture + The […]

CMO returns to Homecoming twenty-two years later

Michael Kappitt, chief marketing officer at Bloomin’ Brands Inc. and University alumnus, hadn’t returned to his alma mater in 22 years and was stunned.

Three steps for surviving retail positions

Three steps to help any student working retail for the first time.
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